{"id":2886,"date":"2023-11-22T12:41:20","date_gmt":"2023-11-22T12:41:20","guid":{"rendered":"https:\/\/ixte.nl\/blog\/blog-demand-generation\/"},"modified":"2024-11-11T14:08:29","modified_gmt":"2024-11-11T14:08:29","slug":"blog-demand-generation","status":"publish","type":"blog","link":"https:\/\/ixte.nl\/en\/blog\/blog-demand-generation\/","title":{"rendered":"Blog: Demand Generation"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-gigantic-font-size\"><strong>Mastering Demand Generation:<\/strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-dark-color\"><strong>A Comprehensive Guide for LinkedIn Advertising<\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>.<\/strong><\/mark><\/h3>\n\n<p class=\"wp-block-paragraph\">This guide explores the core principles of demand generation, particularly in the context of the Netherlands, and provides strategies to master it. With a focus on LinkedIn Advertising, it offers insights into how businesses can thrive by effectively reaching the right audience at precisely the right moment. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\"> <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-dark-color\">95\/5 Rule:<\/mark><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">In today&#8217;s highly competitive business landscape, success hinges on the ability to reach the right customers at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\" data-aos=\"zoom-in\" data-aos-duration=\"700\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1890\" src=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4.png\" alt=\"\" class=\"wp-image-2398\" style=\"width:33px;height:auto\" srcset=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4.png 1890w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-1200x1200.png 1200w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-600x600.png 600w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-768x768.png 768w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With a majority of clients <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">(95%) being passive<\/mark><\/strong> observers and only a small fraction <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">(5%) actively seeking<\/mark><\/strong> solutions, businesses face a significant challenge. However, a HubSpot report reveals that 61% of marketers struggle with generating traffic and leads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\" data-aos=\"zoom-in\" data-aos-duration=\"650\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1890\" src=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4.png\" alt=\"\" class=\"wp-image-2398\" style=\"width:32px;height:auto\" srcset=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4.png 1890w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-1200x1200.png 1200w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-600x600.png 600w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-768x768.png 768w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/Untitled-design-4-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The game-changing solution to this challenge is demand generation, a strategy that not only addresses this issue head-on but also leads to a remarkable<strong> <\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>133% increase<\/strong><\/mark>in annual revenue, according to a Marketo study.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-secondary-dark-color has-text-color has-large-font-size\"><strong>Definition of Demand Generation and the 95\/5 Rule<\/strong>:<\/h3>\n\n<p class=\"wp-block-paragraph\">Demand generation is the process of identifying, engaging, and nurturing prospects to stimulate demand. Now, let&#8217;s explore the significance of the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-dark-color\"><strong>95\/5 rule<\/strong><\/mark> with some revealing figures: <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" data-aos=\"slide-up\" data-aos-duration=\"550\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1020\" src=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3.png\" alt=\"\" class=\"wp-image-2421\" style=\"width:623px;height:auto\" srcset=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3.png 1800w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3-1200x680.png 1200w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3-600x340.png 600w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3-768x435.png 768w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/demand-generation-Ixte-1200-x-680-px-3-1536x870.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">fwefrwtr4wt<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Research by Gartner reveals that only <strong>3%<\/strong> of buyers are actively seeking your product or service at any given time. The remaining <strong>97%<\/strong> represents latent demand waiting to be tapped into with effective demand generation strategies. <\/p>\n\n<h1 class=\"wp-block-heading has-secondary-dark-color has-text-color has-large-font-size\"><strong>Benefits of Demand Generatio<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-dark-color\">n:<\/mark><\/strong><\/h1>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"font-size: var(--wp--preset--font-size--standard);\">In the Dutch business arena, trust is non-negotiable. Businesses that prioritise credibility over profit resonate better with consumers. Demand Generation does precisely this by delivering valuable content consistently. It&#8217;s not just about immediate gains; it&#8217;s about nurturing trust and authority over time.   <\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-aos=\"zoom-in\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" data-aos=\"flip-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1890\" src=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5.png\" alt=\"\" class=\"wp-image-2425\" style=\"width:293px;height:auto\" srcset=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5.png 1890w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5-1200x1200.png 1200w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5-600x600.png 600w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5-768x768.png 768w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/posts-5-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-anfb-animation-container\"><\/div>\n\n\n\n<div class=\"wp-block-anfb-animation-container\"><\/div>\n\n\n\n<div class=\"wp-block-anfb-animation-container\"><\/div>\n\n\n\n<div class=\"wp-block-anfb-animation-container\"><\/div>\n\n\n\n<div class=\"wp-block-anfb-animation-container\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\">Repetition is Demand Generation&#8217;s secret weapon. In Dutch culture, the concept of &#8220;herhaling&#8221; (repetition) holds immense value. Repetition builds trust, as seen in the 75% increase in trust among professionals when thought leadership content is consistently delivered.  <\/p>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading is-style-default has-secondary-dark-color has-text-color has-huge-font-size\" style=\"margin-top:var(--wp--preset--spacing--1)\"><strong>Demand Generation&#8217;s Ultimate Goal: The Shortlist Advantage<\/strong>:<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--3)\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 80% of cases, the chosen supplier comes from that list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Imagine, Marketing Managers, sales no longer chasing leads but receiving a call that says, &#8220;You&#8217;re on the shortlist.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Short-List is the perfect launchpad for sales, not just a milestone; it&#8217;s the ultimate destination.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Marketing Managers, Demand Generation is reshaping priorities. In a world where leads have lost their shine, let&#8217;s explore the true value of Demand Generation. <\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-dark-color\">How is it possible to have an impact with small budgets (ABM)? <\/mark><\/strong><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-2000x1333.jpg\" alt=\"\" class=\"wp-image-2440 size-full\" srcset=\"https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-2000x1333.jpg 2000w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-1200x800.jpg 1200w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-600x400.jpg 600w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-768x512.jpg 768w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-1536x1024.jpg 1536w, https:\/\/ixte.nl\/wp-content\/uploads\/2023\/11\/17a323c7-e437-4c4e-ac42-a8d31ca75c99-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever wondered how to achieve remarkable impact without breaking the bank? The answer lies in Account-Based Marketing (ABM), a strategy that turns the traditional marketing funnel on its head. It starts with identifying key accounts, pinpointing key decision-makers within them, and then converting them into loyal clients.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABM isn&#8217;t just for the big players; it&#8217;s a game-changer for marketing managers on a budget. Harness the power of the flipped funnel to achieve impressive results without draining your resources. <\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">In today&#8217;s marketing landscape, it&#8217;s entirely possible to generate high-quality leads with minimal budgets. Precision targeting, coupled with data analysis and retargeting, aligns with this approach, ensuring that every marketing euro serves a purpose. By optimising strategies to resonate with specific audiences, you not only achieve efficiency but also create opportunities for sustainable success in Demand Generation.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">In summary, mastering B2B marketing is about securing your place on the coveted shortlist, focusing on quality over quantity, and understanding the modern buyer&#8217;s behaviour. These rules are your path to success. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-right:var(--wp--preset--spacing--6);margin-bottom:var(--wp--preset--spacing--2);margin-left:var(--wp--preset--spacing--6)\"><\/p>\n","protected":false},"featured_media":2729,"parent":0,"menu_order":0,"template":"","meta":[],"filter":[],"class_list":["post-2886","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ixt\u00e9 - Blog: Demand Generation<\/title>\n<meta name=\"description\" content=\"Ixt\u00e9. In this blog about Account Based Marketing, we describe the powers of ABM. 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